Client Spotlight: Team Canada Olympic app

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371 athletes. 30 sports. 2 languages. 1 app. An olympian collaboration.

The Olympics are here! The Olympics are here!

And, now, you can stay in touch with all of your Team Canada athletes, events, medals, and achievements at Tokyo 2020 and beyond, via the new Team Canada Olympic app.

We were proud to work closely with the amazing Canadian Olympic Committee team of Mark NadolnyEllen McCann, and Colin Freeman, on a daily basis over the last 18 months, to push the envelope on a unique mobile experience.

As expected, the Olympics contain dozens of sports and hundreds of athletes. Indeed, Team Canada has an enviable track record on the Olympic stage over the years and a large fanbase across the country. Our main question for designing the app for 2021 was — how do we do justice to Team Canada’s impressive roster of 371 athletes competing across 30 sports, with content in 2 languages (French and English), and all in 1 app? Only one way.

Personalization, personalization, personalization.

The Canadian Olympic Committee was really keen on ensuring that fans could favorite any number of sports, and also favorite any number of athletes, simply by “starring” them in the app. By creating an account in the app, fans could save away their sport/athlete preferences, and, in return, enjoy a tailored feed of content.

Personalization driven by you — the fan.
Pick your language.
Pick your favorite sport(s).
Pick your favorite athlete(s).
Save your preferences in the app.

In addition, the app also delivers breaking news, real-time medal results, the schedule of the events (in particular, noting when Canada is scheduled to compete), along with a number of interactive games and opportunities to win prizes.

The Team Canada Olympic app provides a gold medal opportunity to connect with fans in a meaningful and engaging way. We are excited to be able to offer a personalized realtime connection to our team. This app is a new platform for Team Canada to drive incremental value for our fans, athletes, partners and the Canadian sport community as a whole. Download it today and let us know what you think. Go #TeamCanada!
— Mark Nadolny, Product Manager, Digital & Data
Canadian Olympic Committee

Team Canada in your pocket, 24/7/365

Use the app to stay in touch with the Team Canada’s achievements at the Olympics:

  • Tokyo 2020 schedule of events.
  • Tokyo 2020 results across all events.
  • Great Team Canada performances (so far).
  • List of all Canadian Olympic athletes.
  • Bios and statistics of all Canadian Olympic athletes.
  • List of all sports that Canada is participating in.
  • Per-sport news and information hub.
  • Day-by-day recaps of happenings for Team Canada in Tokyo.
  • Real-time medal counts by sport.
  • Real-time overall medal counts for Canada.
  • The Canadian Olympic Club presented by Bell, for fans to save their preferences and win prizes.
  • Animated augmented-reality face filters to celebrate Team Canada.
  • Offers from Team Canada’s partners.
  • Spectacular wallpapers showcasing key moments from Tokyo.
  • English mode and French mode for the app

We are proud of the innovation in the app, and of the many firsts for us. The Team Canada mobile app is our first one for the Olympics. It’s a true bilingual app, with the menu, the content, and the navigation of the app available both in French and in English. This was our first time integrating statistics feeds for the Olympics. In fact, the app lands you on a home page where you can immediately see the medal count (one of the most important things for a fan of the Olympics). Above all, this app was our first to incorporate such a deep personalized experience for fans, across a multitude of possible choices.

Go #TeamCanada!

Sois Olympique.

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